Journal articles: Tan, T. M., & Saraniemi, S. (2022). Trust in the blockchain-enabled exchange: Future direction in blockchain marketing. Journal of the Academy of Marketing Science, 1-26. (link) Tan, T. M., & Salo, J. (2021). Ethical marketing in the blockchain-based sharing economy: Theoretical integration and guiding insights. Journal of Business Ethics, 1-28. (link) Tan, T. … Continue reading Publications